Representatives from non-governmental organizations from 11 Brazilian states (Bahia, Alagoas, Paraíba, Pará, Mato Grosso, Mato Grosso do Sul, Tocantins, São Paulo, Minas Gerais, Paraná and Rio Grande do Sul) whose projects were approved by the Small Projects Programme in the Double Premium methodology, were in Salvador between 23rd and 25th August to take part in a Local Fundraising Workshop promoted by CESE.
The course is part of the Change the Game Programme, run in Brazil by CESE, a partner of the Wild Geese Foundation (creator of the programme) and MDF.
Over a three day period, the participants reflected on the importance of local fundraising to maintain their organizations’ activities; communication techniques for their causes and social projects to raise the awareness of possible donors and how to analyse, decide on and execute a fundraising plan, among other subjects which are relevant to sustaining their organizations.
Viviane Onuczak, from the Institute for Research and Field Education (IPE-CAMPO), evaluates that the training will provide the organization with essential information – according to Viviane, she has never carried out local fundraising activities (with companies and individuals). “It [the organization] works in the municipality of Veranópolis, but has never carried out local activities. So, this methodology will really contribute to our local activities, so that the municipality is committed to our cause. The three days of the course were fundamental for technical training in various areas because we had communication challenges; thought about financial aspects; of how teamwork is important and fundamental in the organization and to also have our staff committed to our cause. CESE has been essential with support for our organizations and it certainly transforms the lives of our urban and rural workers and young people”, considers the participant from the State of Rio Grande do Sul.
Double Premium Methodology
Defending rights and encouraging organizations’ sustainability: these are the pillars of dual participation methodology, which CESE has been developing since 2007. Approximately 250 projects have been supported, benefiting around 80,000 people.
CESE’s main goal with the methodology is to encourage organizations to carry out fundraising activities in their communities. The programme is part of an international partnership with the organizations Smile Foundation (India) and KCDF (Kenya), also supported by the Dutch government through the Wild Geese Foundation.
The programme received an award in 2014 for being an action which contributes to attaining the UN Millennium Development Goals.